Designer Spotlight: Adriana Bergstrom

HELLO, PLEASE INTRODUCE YOURSELF:

Hi, I'm Adriana Bergstrom (Adriprints).

IF YOU COULD GIVE YOUR 10 YEARS YOUNGER SELF ONE KEY PIECE OF ADVICE OR AN INSIGHT, WHAT WOULD IT BE?

Don't worry so much about figuring out your style! Just keep making loads and loads of
art. Life's full of ups and downs regardless of the career you choose.

WHEN YOU FEEL STUCK OR IN A DESIGN RUT, HOW DO YOU GET YOURSELF OUT OF IT AND BACK ON TRACK?

I try and do something completely different... I tend to vacillate between digital and
analog art as a mixed media artist, so I hit up some new analog or digital mediums...
new brush (real or digital), paper, etc. Or I really do something completely different and
get out of the studio to change the view.

WHAT ARE YOUR FAVOURITE DESIGN TOOLS?

I love ink and also digital ink. So, my dipping pen, brush pens, and also my Intuos tablet,
and Cintiq.

HOW WOULD YOU DESCRIBE YOUR DESIGN PROCESS? FAVOURITE APPS AND PROGRAMS

I tend to sketch in graphite or digitally, then move to color again analog or digital. It
really depends on what I've got in mind, but I always end up digitizing the work to touch
up the scan of the texture or illustration before sharing it with clients or social media.

WHAT ARE SOME OF YOUR FAVOURITE DESIGN PROJECTS TO DATE?

still love the fonts I designed, although some are in need of re-kerning. Other from
those, I'd really love to see more of my work out in the world. I love my latest Autumn
designs and funky characters.

WHO ARE YOUR DREAM CLIENTS OR WHAT IS YOUR DREAM PROJECT?

I'd love to work with mini-Boden and see my work on children's wear. Another dream of
mine would be to see my more illustrative work in a library in a children's book or two...
or five.

THERE HAS BEEN AN ART SUPPLY SANCTION IMPOSED AND DESIGNERS ARE ONLY ALLOWED TO POSSESS 3 ITEMS/TOOLS, WHAT DO YOU CHOOSE?

Ink, brush, paper

WHERE DO YOU FIND INSPIRATION?

I get inspiration from the weird thoughts that bubble up in my brain during showers,
right before falling asleep, and during travel. When I'm stuck at home for a long time, I
get inspiration from my surroundings, books I'm reading, podcasts or audiobooks I'm
absorbing.

WHO WOULD YOU SAY THE GREATEST DESIGNER IS?

Hah! This is such a loaded question... just one designer? Alas, I cannot. My faves are
William Morris, Alfons Mucha, Josef Frank, and Maija Isola.

When I’m long gone, I hope people remember me as an ecclectic Renaissance woman.