Hi, please introduce yourself:
Hi, I'm Beth, a surface pattern designer from Chicago. With a background in Interior Architecture, I drew floor-plans for about 8 years and finally decided it was too black and white for me. Literally. So I went back to school for graphic design and started designing stationery and eventually meandered in to designing patterns for various products. I draw anything and everything with interesting lines or shapes and use modern color combinations that define my clean, fresh and fun style. My patterns have been licensed on stationery products, pillows, drapes, lampshades, wall art, calendars, and more.
If you could give your 10 years younger self one key piece of advice, what would it be?
Follow your heart. There are so many times that I’ve lost sleep over major (or even minor) decisions, whether it be personal or professional. I’ve always chosen based on my gut instinct and in the end, it’s always proven to be the right decision.
When you feel stuck or in a design rut, how do you get yourself out of it and back on track?
Good question! I step away for a bit. I take a break or even come back to it the next day. Often times you just need a mental break and then when you come back, everything falls back in to place and you think - that’s it! I also like to turn up my music and have my own little jam session while I’m sketching or drawing.
What are your favourite design tools?
I love Tombow dual brush markers and my Fiber Castell PITT pens. And Adobe Illustrator :)
How would you describe your design process? Favourite apps and programs
I first collect inspiration whether it be from photos, Pinterest, magazine articles or ads and lay them all out on my project table. I then start sketching. I typically wind up with tons of drawings and then bring them all in to Illustrator. That’s where I play with the motifs and arrange them in to patterns. It’s funny because often times I’ll only wind up using a handful of my original sketches but once I get the final patterns complete, it’s all worth it in the end.
What are some of your favourite design projects to date?
I recently launched a new collection called Wild Animals. This collection was very much out of my comfort zone because I typically am more of a pattern designer, not illustrator, and wanted to challenge myself. So I sat down one Friday night and drew a whole bunch of wild animals. The design started off as a baby shower invitation and then morphed in to wall art and a pattern for textiles. It paid off because now it’s available on a myriad of products including fabric, wall art, curtains, pillows, napkins, placemats, lampshades, hanging chandeliers, table runners, baby shower and birthday party invitations, envelopes, stamps, thank you notes, stickers, party favor tags and more! You can view the whole story here. http://bethschneiderdesigns.com/blog/2016/7/14/giraffes-and-whales-and-curtains-oh-my
I am also super proud of having one of my designs featured in HGTV magazine! The article was on favorite rooms readers are obsessed with on Pinterest, and the staff of HGTV chose my Leafy Vines pillow as one of the accessories. It is such an honor to be in the magazine and to have my name printed to boot!
Who are your dream clients or what is your dream project?
I would love to work with Crate and Barrel on their textiles. They have such a clean, yet fun and fresh style which suits me well, plus I love to shop there! Having my designs on their bedding, kitchen textiles, tableware, and even homewares would be amazing!
There has been an art supply sanction imposed and designers are only allowed to possess 3 items/tools, what do you choose?
A sketchbook, markers and my PITT pens.
Where do you find inspiration?
With my background in architecture I find a lot of inspiration there. I’m constantly taking photos of the roofs of buildings, intricate patterns on vintage facades, as well as the lines of sleek, modern buildings. I’m obsessed with open trusses at the moment! If you’re in a cool building, look up, half the time the beauty is above eye level!
Who would you say the greatest designer is?
Oh gosh, that’s so hard. I love so many and don’t have an all-time favorite designer but I do love Orla Kiely’s work. She’s built such a huge brand on a simple aesthetic and I admire the way she’s grown her business in to a worldwide fascination of her products. It’s truly amazing and inspiring.
how would you like to be remembered?
When I'm long gone, I hope people remember me for being kind.
Where you can find Beth: