Designer Spotlight: Kelly Angelovic

HELLO, PLEASE INTRODUCE YOURSELF:

My name is Kelly Angelovic and I’m an illustrator and designer from Boulder, Colorado. Specializing in hand lettering, illustration, and surface pattern design, I also love to play with packaging, editorial design, and children’s picture books. I have my own line of soulful paper goods (Shop.KellyAngelovic.com) which includes greeting cards, notecards and thank you notes(all printed on 100% recycled paper). Represented by the amazing Jennifer Nelson, my client list includes Robert Kaufman, Papyrus, Design House Greetings, and Oopsy Daisy among others. 

HAVE YOU ALWAYS WANTED TO BE SURFACE PATTERN DESIGNER/ILLUSTRATOR?

Being an illustrator lights me up. It makes my soul sparkle. 

I have always been creative but I didn’t discover my path as an illustrator until my daughter was born. Hazel was a bundle of joy, but she absolutely turned my world upside down. Needing a creative outlet, I started drawing while she slept. In those short pockets of time, it was like a light switched on. It fed my soul and made me a better mom--and I haven’t looked back. 

WHAT DOES A TYPICAL DAY/WEEK LOOK LIKE FOR YOU?

I’m a mom to two high octane amazing little beings. My daughter is almost 6 and my son is 3. Each week is a dance between being fully present with my children and tending to my career. I couldn’t do what I do without the support of my husband and life is incredibly full. Some days are harder than others (and some are absolutely AMAZING). I wouldn’t have it any other way.

To answer your question, every week is different which I really enjoy. Some weeks are filled with commissions--I recently finished a series of illustrations for an LGBT wedding planner guide. This week, I’m working on several hand lettered images for a book of inspiring spiritual phrases. 

I also just received the latest shipment of new cards for my line which is so exciting! The size of my collection has almost doubled in size so I’m busy sending catalogs out and putting new orders together.

I’ve just recently returned from New York as well, where I attended Surtex for the first time. Getting ready was a push, but what fun we had! Meeting the whole Jennifer Nelson Artists' crew in person was incredibly inspiring, and it was so lovely to meet clients face-to-face as well. 

IF YOU COULD GIVE YOUR 10 YEARS YOUNGER SELF ONE KEY PIECE OF ADVICE OR AN INSIGHT, WHAT WOULD IT BE?

This path, this creative life, isn’t the easy way. It will take longer than you think and though the highs will make you feel like you can fly, the lows will be rough. Keep going. It will all be SO INCREDIBLY worth it. 

WHEN YOU FEEL STUCK OR IN A DESIGN RUT, HOW DO YOU GET YOURSELF OUT OF IT AND BACK ON TRACK?

When I’m in a rut, I try to shift gears. Taking a walk or moving my body works wonders. So does a change in my work environment. When I’m really stuck, I head out to a local coffee shop which almost always loosens things up. 

WHAT ARE YOUR FAVOURITE DESIGN TOOLS?

I’m a digital girl, so I couldn't do what I do without my laptop and the adobe creative suite. I also just invested in a cintiq and it has become my new favorite toy--though I did what I do for a long time with just a mouse.

HOW WOULD YOU DESCRIBE YOUR DESIGN PROCESS? FAVOURITE APPS AND PROGRAMS

Everything starts with pencil and paper. From there, I scan everything into illustrator, clean it up and add color. This is my favorite part of the process and often takes the longest. Once happy with my chosen palette, I add texture and depth, and fine tune everything in Photoshop. 

WHAT ARE SOME OF YOUR FAVOURITE DESIGN PROJECTS TO DATE?

Hands down, my favorite design project has been creating my own line of paper goods. I’ve always loved notecards and it’s been a long held dream of mine to have my own collection. I’m in 9 stores now and I hope that number only grows from here. 

Shop.KellyAngelovic.com

WHO ARE YOUR DREAM CLIENTS OR WHAT IS YOUR DREAM PROJECT?

I’d love to hand letter the cover of a magazine, illustrate a whimsical children’s book, and/or have my own set of dishes at Anthropologie. More than anything though, I just want to be able to keep doing what I love.

THERE HAS BEEN AN ART SUPPLY SANCTION IMPOSED AND DESIGNERS ARE ONLY ALLOWED TO POSSESS 3 ITEMS/TOOLS, WHAT DO YOU CHOOSE?

I would choose a pencil and my sketchbook. And I suppose my laptop--though that feels pretty uninspired. Scratch that. I think I’d actually rather have a paintbrush and two tubes of paint (you can always find something to paint on, right?). This way, I’d get my hands dirty and finally learn how to paint (for real) off screen.

WHERE DO YOU FIND INSPIRATION?

There is a lot of pain in our world, but there is also so much breathtaking beauty--I’m completely in awe of the natural world. I’m inspired by my children and their natural leanings toward joy and fun. By other creatives who bravely follow their hearts and put their work out into the world. Visually, I’m inspired by bold color. By vintage packaging and typography. I’m drawn to a bohemian aesthetic and unexpected floral arrangements. Plus, I adore whimsy and real-life magic. 

When I'm long gone, I hope people remember me as someone who:

left the world better than I found it, and as someone who encouraged others to follow the whispers of their hearts.

Where you can find me:

KellyAngelovic.com

Jennifer-nelson-artists.com/kelly-angelovic

Shop.KellyAngelovic.com

IG: www.instagram.com/kellyangelovic

Facebook: www.facebook.com/KellyAngelovicIllustration/