HELLO, PLEASE INTRODUCE YOURSELF:
I’m Puck Selders, a freelance designer and illustrator living in Leiderdorp, the Netherlands, with my partner and 2 wonderful children.
I love all things cute, children´s books, dancing mambo, theatre, the beach, being outside, art, fashion and everything food related :D
For as long as I can remember I've been passionate about drawing, painting, fabrics and beautiful colors.
I studied Fashion and Textile design at The Royal Academy of Arts, The Hague.
After graduating in 2000 I started working in-house as a babywear designer for several companies.
In 2013 I became freelance, so that I could focus on surface pattern design and illustration.
Creating cute and joyful art just makes me really really happy and I´d love to share it with others.
HAVE YOU ALWAYS WANTED TO BE SURFACE PATTERN DESIGNER/ILLUSTRATOR?
Well, when I studied at the art academy, I honestly had no clue about what I wanted. I only knew that I wanted to do ‘’something creative’’ and that I was crazy about fabrics, beautiful colors and drawing. But I didn’t even know I could draw the way I can draw now, until I started working at Sign-D, my first in-house job. I discovered I really loved to create cute and funny illustrations and patterns and learned how to work with computers! I was so afraid of computers during my study, hahaha!
WHAT DOES A TYPICAL DAY/WEEK LOOK LIKE FOR YOU?
That totally depends on if i’m on a commission or not. But Monday is my day off, I spend it with my little one Jimi, he’s 3, so he’s not going to school yet. On Tuesday and Wednesday I’m working all day, most evenings too, when the kids are asleep and if I don’t go to the gym. If I’m on a commission, I also work on thursdays and fridays. If I’m not on a commission I’m working on building my portfolio and trying to get new clients. But each day starts with a large cup of coffee!!
IF YOU COULD GIVE YOUR 10 YEARS YOUNGER SELF ONE KEY PIECE OF ADVICE OR AN INSIGHT, WHAT WOULD IT BE?
Be more self- confident!
WHEN YOU FEEL STUCK OR IN A DESIGN RUT, HOW DO YOU GET YOURSELF OUT OF IT AND BACK ON TRACK?
I’ll do something totally different, like going to the gym or doing the dishes. Something that clears my head. Or, I’ll take my paint and pencils and have some fun with that, just without thinking or any pressure, making some simple stripes , dots or structures.
WHAT ARE YOUR FAVOURITE DESIGN TOOLS?
My Wacom tablet and pen.
HOW WOULD YOU DESCRIBE YOUR DESIGN PROCESS?
Sometimes I make some little doodles and sketches with pencil and paper. Without looking for reference first, just using my imagination. Scan it into Illustrator and work from there. But mostly I start gathering reference first (not too much!) and then just start drawing in Illustrator, I do have a lot of fantasy so ideas just appear while drawing. I usually draw way too much icons, hahaha.
Favourite program: Illustrator. Favourite Apps: Instagram and Pinterest
WHAT ARE SOME OF YOUR FAVOURITE DESIGN PROJECTS TO DATE?
I recently designed some colouring pages for Zeeman, so much fun! I also designed artwork with a circus theme for Zeeman, they create a lot of cool products with it, like toys, greeting cards, stickers.
WHO ARE YOUR DREAM CLIENTS OR WHAT IS YOUR DREAM PROJECT?
I’d love to see my work in Paperchase! Or design tableware for Rice! Land of Nod, Lilipinso…also on my list. But just as long as I can draw cute things I’m happy!
THERE HAS BEEN AN ART SUPPLY SANCTION IMPOSED AND DESIGNERS ARE ONLY ALLOWED TO POSSESS 3 ITEMS/TOOLS, WHAT DO YOU CHOOSE?
Laptop, tablet and pen.
WHERE DO YOU FIND INSPIRATION?
Everywhere! Nature, food, just a combination of colors, my kids, watching dancers, Instagram and Pinterest. But also sad things, like when my sis was diagnosed with cancer last year. She asked me to design a card for here so I did..
WHO WOULD YOU SAY THE GREATEST DESIGNER IS?
Tough question! Can’t name just one designer, but lately I’m absolutely in love with Noëlle Smit’s work, a dutch illustrator, so colorful!
WHEN I'M LONG GONE:
I hope people remember me as a sweet person who made cute and joyful things!
Where you can find me: