BLUEPRINT EXHIBITOR: Artabella Collective

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Artabella Collective are a group of seven international designers. Although their artistic styles are diverse, they all have a common passion for surface pattern design. They are Michelle Grace and Claire Elsworth from the UK, Deane Christiansen from Canada and Shelley Seguinot, Erica Ilene, Diana Kelley and Amber Shaw from the USA.

Initially making connections through the amazing online community of surface pattern designers, they formed friendships through courses including Make it in Design, MATS Bootcamp and the Roost Tribe. They soon discovered that they had shared ambitions and an incredible drive to succeed which is happily accentuated by the support of one another.

Artabella Collective will be making their trade show debut at Blueprint Show 2 in May and are excited to make contacts and forge lasting professional relationships into the foreseeable future. They offer a broad range of highly commercial patterns and placements for every occasion and are so happy to have the opportunity to promote their amazing artwork to clients on a global scale.

Michelle Grace

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Michelle Grace has a unique signature style that is eclectic and visually exciting. From loose hand-painted watercolours to digital character motifs, her portfolio is expansive. A playful nature and passion for learning is embodied within the patterns and placement prints that have a fresh, experimental boldness.

Although Michelle is new to licensing she has sold outright and gained commissions from companies including Harrods, Creative Tops, Clarke and Clarke and Hobby Lobby, successfully adorning products including giftware, ceramics and bolt fabric.

Michelle is seeking licensing opportunities within the greetings card, bolt fabric and ceramic industries. Her adaptable style and attitude makes her a desirable designer with highly competent creative and editing skills. She would love to create aesthetic art to your requirements and delivers in a prompt and professional manner.
She will be exhibiting with Artabella Collective for their debut show.

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Claire Elsworth


Claire Elsworth is an up and coming UK surface pattern designer whose trend based surface pattern designs are bursting with colour and impact. Her intense, opulent style of maximalism is aesthetically designed to appeal to the home decor, wallpaper, bolt fabric and apparel markets. She is particularly interested in attracting sales and licences from wallpaper, home decor and bolt fabric companies, however, she is also open to all opportunities. Commissions are also welcome.

Her designs have featured on many top design blogs including Print and Pattern, Make it in design and Patternbank, and also in international design magazine MOYO. Her stunning Peacock Maximalist and Jay’s Jungle collections won the ‘Make it in Design Ultimate Portfolio Builder Trade Show Competition 2017’.

Come and meet Claire & view her stunning designs at Blueprint show 2. Get in touch by email if you are interested in working with her
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Diana Kelley


Diana is making her trade show debut at BluePrint 2 with Artabella Collective. Diana’s geometric, abstract and modern floral designs are known for bold, happy color, handcrafted textures and a playful sensibility. Markets she’s hoping to reach include interiors, homewares, bolt fabric and apparel, and she’s especially excited about opportunities to design for kids.

Diana is a graduate of the Make It In Design surface pattern course, and was a finalist for the MIID/Printsource Trade Show Competition in Fall 2017. Her work was recently published in the spring 2018 issue of Uppercase Magazine. Diana will be joining her fellow Artabella Collective designers in exhibiting at BluePrint Show 2, May 20-22.

Amber Shaw


Amber Shaw has experience as a mural painter in the Tampa Bay area. A lover of all things flowers, this is clearly evident in her work. She produces beautiful, feminine designs portraying sweet florals and motifs in wonderful color combinations. Her pattern and placements include seasonal influences and adorable children’s character motifs.

Shelley Seguinot


Shelley Seguinot loves to create the cutest characters and bold patterns for the children’s product and apparel market, home decor and the stationery industry.

Urban Daisies

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Erica Ilene aka Urban Daisies designs vintage inspired florals which are complimented by mid century styled geometric co-ordinates. Her collections also include unique typography, whimsical patterns, and seasonal designs.

Deane Christiansen

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Deane Christiansen. Born and raised in Alberta, Canada is a fabric designer for Sweet Bee Designs, a manufacturing company for the Quilting and Sewing Industry worldwide.

Deane has a unique modernized vintage style with whimsical twist. Her colorful pattern collections have graced the shelves of fabric stores around the world. Her seasonal line features delightful critters and hand drawn lettering. In addition to her world famous fabric lines, she has a vast collection of designs for the stationery, home decor and paper market.