Designer Spotlight

Designer Spotlight: Fossan Design

HELLO, PLEASE INTRODUCE YOURSELF:

Hi! I am Anne-Chris Hedlund from Sweden. Fossan Design is my company where I work as a  pattern/textile designer. I recently moved to a house outside Stockholm with my partner, our daughter, our dog and two cats. Any day now we are expecting another little child, so my biggest focus in life right now, besides work, are of course my family. 

HAVE YOU ALWAYS WANTED TO BE A SURFACE PATTERN DESIGNER/ILLUSTRATOR?

I have always been creative, but I come from a family of engineers so I thought that would be my path for a long time. While growing up, I began to realize that the happiest parts of my life was when I let myself create something, no matter if it was painting, writing, photographing, knitting or designing birthday cards. So for me it has been a process – finding out that illustration, and patterns in particular, was what I wanted to work with. Patterns makes me happy, it is my biggest passion! 

WHAT DOES A TYPICAL DAY/WEEK LOOK LIKE FOR YOU?

Currently I am dividing my time, working both as a project manager at an advertising agency and as a illustrator/textile designer at my own business Fossan Design. Although it can be hard to find the time for everything, I like the diversity. I get to go into town, meet people and work in teams as well as being at home in my studio illustrating and growing my business in whichever direction I choose. 

My main focus with Fossan Design right now is selling fabrics with my own designs. Fabric is a great surface to showcase design and I love to see pictures of customers wearing my patterns. A typical week includes cutting/packing fabric orders, talking to customers and suppliers, updating my webshop and social media, sewing inspirational clothes, seeking inspiration and of course illustrating new patterns. I also need to keep myself updated on what is on the market today and what is requested by the customers. 

IF YOU COULD GIVE YOUR 10 YEARS YOUNGER SELF ONE KEY PIECE OF ADVICE OR AN INSIGHT, WHAT WOULD IT BE?

10 years ago I was so afraid that working with illustration would destroy my passion for it, so I decided to go another way. I learned project management and marketing, started working with some big clients and handling many projects at once. I think that was exactly the right choice for me then. So my advice would be: “I know you are afraid and that is okay, you will never loose your creativity and one day you willwork with it, when you are ready to do so.” 

WHEN YOU FEEL STUCK OR IN A DESIGN RUT, HOW DO YOU GET YOURSELF OUT OF IT AND BACK ON TRACK?

Searching for inspiration! I go back to my favourite illustrators or search for new ones, analysing why I love to look at their work. What is catching my eye with it? The colours? The motif? The style? I make moodboards with things I like. It does also help changing scenery – taking a long walk, sitting outside in the sun or talking to a person that inspires me. 

WHAT ARE YOUR FAVOURITE DESIGN TOOLS?HOW WOULD YOU DESCRIBED YOUR DESIGN PROCESS?

I have tested a lot of techniques over the years, but now I often work in the same way: I sketch up my motifs on paper, then draw outlines with an ink pen. Finally I scan the sketches and work with them in Illustrator.

I like when the patterns are not “perfect” but has a playful, unique touch to them, and I like Illustrator since I always can go back and make variations in colours and composition. It is easy to edit and improve, and I guess I like that because I never feel quite finished with my work (it can always be better!). 

Instagram is by far my favourite app! I spend a little too much time scrolling that feed everyday..

WHAT ARE SOME OF YOUR FAVOURITE DESIGN PROJECTS TO DATE?

That must be my latest collection of fabrics for spring/summer 2017. I got a great response and so many pre-orders that I felt confident printing a lot of fabrics, filling up my shelves with colourful textiles. I had worked hard on finding the right supplier for printing that met my demands on high quality, taking a social responsibility and having both organic and toxic free materials and printing process. When I found that, I also felt more confident in promoting myself and what I was offering. The pre-ordering process also helped me see which patterns people preferred and requested. 

WHO ARE YOUR DREAM CLIENTS OR WHAT IS YOUR DREAM PROJECT?

I have so many ideas on what I would like to do! Mainly I want to grow this business I have now, but one dream would be to launch my own clothing line - perhaps in a collaboration with either a company or someone who shares my vision and can complement me. 

WHERE DO YOU FIND INSPIRATION?

Everywhere. Wherever there is a pattern, or I can see a pattern, my eyes are drawn to it. It can be on wallpapers, carpets, peoples clothes on the subway, book covers or in the nature. And online of course, on Pinterest, Instagram, Spoonflower.. I love the different online courses in illustration/design that gathers passionate people from all over the world. 

WHO WOULD YOU SAY THE GREATEST DESIGNER TO HAVE LIVED IS?

There are many but to name two: William Morris and Josef Frank. They have such beautiful details in their patterns, it is like they are telling a story. My favourite patterns is the ones that I can look at a long time and still discover new details in. 

WHEN I'M LONG GONE:

I hope people remember me as an inspirational designer who made colourful, fun and detailed patterns!

Where you can find me:

Website: www.fossan.se

Instagram: @fossan_design

Webshop: fossandesign.tictail.com

Contact: chris@fossan.se

Designer Spotlight Interview with Claire Picard

Hi design friends! Today it's my pleasure to share another video Designer Spotlight interview with you. I caught up with the extremely talented mixed media illustrator, Claire Picard. If you're not already familiar with her beautiful floral collage pieces, prepare to fall in love. 

 
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Listen While You Work

Get comfy, grab a drink and or your sketchbook, tune in and enjoy!

Meet Claire Picard and learn about her process for creating fabulous art, where she finds inspiration and more

More from Claire

Website: www.clairepicarddesign.com

Instagram: @clairepicarddesign

Designer Spotlight: Diane Sullivan

HELLO, PLEASE INTRODUCE YOURSELF:

Hello, I am Diane Sullivan.  I have been working as a clinical social worker for about 30 years.  I live in the Finger Lakes region of NY, where I am surrounded by water and hills and lots of green pastures!  I took up pattern design about a year and a half ago.  I have sewn my own clothing and home decor products since I was quite young, and took up quilting in my early 20's. Surface pattern design became a passion after I took an online class and I couldn't stop!!

WHAT DOES A TYPICAL DAY/WEEK LOOK LIKE FOR YOU?

A typical day when I am not working at my private practice is to get up and have my coffee while writing down all of the creative energy ideas floating around in my brain.  I am most creative first thing in the AM and often wake full of ideas.  So I write them all down, no matter how crazy they might seem, and come back to them later to tease out which of those ideas to develop further.   I then do a little creative reading before I jump into working on patterns.  My days and weeks are defined by ultimate goals I wish to accomplish throughout the year, which are then broken up into which projects for which months, and then each month is broken into weeks with concrete action steps for each week to be able to accomplish my goals.  This is how I prepared for Surtex and it has worked for me as a way of propelling myself forward in my surface design goals.  On my work days, I find time at sketch in between clients, and often am often creating patterns into the night. I am an early riser, so my energy is best in the AM.  

IF YOU COULD GIVE YOUR 10 YEARS YOUNGER SELF ONE KEY PIECE OF ADVICE OR AN INSIGHT, WHAT WOULD IT BE?

If I were 10 years younger I would tell myself to pay closer attention to my creative voice and make it a priority,  to make space every single day to do something creative.  

WHEN YOU FEEL STUCK OR IN A DESIGN RUT, HOW DO YOU GET YOURSELF OUT OF IT AND BACK ON TRACK?

When I feels stuck or in a rut, I go outside into nature, which is my biggest inspiration. I love the changing seasons.  I usually have my camera and my sketch pad with me at all times.  I recently began playing with watercolors, so I imagine that will become part of my traveling "toolbox."  I look at design magazines, I talk to other creatives, I switch up projects that I am working on, or change mediums and I am always game for learning something new.  These are all ways in which I keep myself fresh, challenged and growing in my work. 

WHAT ARE YOUR FAVOURITE DESIGN TOOLS?

My favorite design tools are my sketchpad and markers.  I have recently begun playing with watercolors and I imagine that will become part of my design work as well.  I work in Ai, but am determined to learn Photoshop as well to have room to work with some of my newer ideas. 

HOW WOULD YOU DESCRIBE YOUR DESIGN PROCESS? 

Most often, I sketch motifs without thought to what they will become or how they will be used.  Then I begin a design by putting together different motifs to create a pattern.  More recently, I'm beginning to work with the idea of a word or an idea, writing down associations I have with that word and creating a story by putting all of the together in a design or illustration.  I recently purchased an iPad Pro, so I now learning to use some of those apps, e.g. Procreate, Adobe Sketch, but I often still come back to my sketchpad as the place I started.  I like each for different reasons.

WHO ARE YOUR DREAM CLIENTS OR WHAT IS YOUR DREAM PROJECT?

My dream is to design fabric collections for quilting and home decor projects.  I would love to see some of my designs on upholstery fabrics, wall paper, and home decor products.

THERE HAS BEEN AN ART SUPPLY SANCTION IMPOSED AND DESIGNERS ARE ONLY ALLOWED TO POSSESS 3 ITEMS/TOOLS, WHAT DO YOU CHOOSE?

My 3 design tools - my markers, sketchpad and my watercolors.

WHERE DO YOU FIND INSPIRATION?

Nature is my greatest inspiration.  I spend as much time outdoors as possible, and I love the changing seasons, yes, including the winter!  And gardening is one of my many hobbies, so florals usually make their way into my work as well. 

WHO WOULD YOU SAY THE GREATEST DESIGNER IS?

Amy Butler, Kaffe Fassett, Abigail Borg are a few of my favorite designers.  I love the work of Martha Armitage.  

WHEN I'M LONG GONE:

I would love for people to remember me for my love of color and nature-inspired design work and my insatiable need to learn new things. 

Where you can find me:

http://www.dianesullivandesigns.com,

https://www.instagram.com/dianesullivandesigns/

https://www.facebook.com/DianeSullivanDesigns/

Designer Spotlight: Courtney Capone

HELLO, PLEASE INTRODUCE YOURSELF:

Hello! My name is Courtney Capone and I am a surface designer/illustrator living in Queens, NY. I work as a graphic designer by day, and spend my nights drawing, creating patterns and watching tv with my cat, Catface. 

HAVE YOU ALWAYS WANTED TO BE SURFACE PATTERN DESIGNER/ILLUSTRATOR?

I did not know that being a surface designer/illustrator was a job option until recently! I always liked art when I was younger, I was always the kid getting in trouble for doodling in class instead of paying attention. I thought that the only way to be an "artist" as a career was to be a fine artist, and I thought being a fine artist was limited to being able to draw or paint photo-realistically, so I reluctantly gave up on that dream. After college, while working an un-inspiring desk job, I discovered graphic design and went back to school. It was actually in my design program that I learned about the wonderful world of pattern design and fell in love.

WHAT DOES A TYPICAL DAY/WEEK LOOK LIKE FOR YOU?

 I do my graphic design job during the day and when I get home I settle in for some sketching/ideation. I try to do this every night, for a half an hour at least, just to make sure I keep my creativity flowing. When I don't have any freelance work coming in I like to give myself challenges, like posting a pattern a day to Instagram for 100 days. I find that these keep me accountable and challenge me to try new styles and techniques. I recently started working with print studio as a freelancer so most of the art i'm working on at the moment is for them. I'm also trying to open my own Etsy shop, so lately i've been working on figuring out which products are the best fit for my designs!

IF YOU COULD GIVE YOUR 10 YEARS YOUNGER SELF ONE KEY PIECE OF ADVICE OR AN INSIGHT, WHAT WOULD IT BE?

 It would be to have confidence in myself! I feel like I lost a lot of time by thinking I wasn't "good enough", and it seems very silly to me now.

WHEN YOU FEEL STUCK OR IN A DESIGN RUT, HOW DO YOU GET YOURSELF OUT OF IT AND BACK ON TRACK?

Usually by getting up and doing something else! I find that stepping away from the project, even just for a few hours, usually does wonders for me. I like to take that time and take a walk, cook a meal, or spend time working on a separate creative project (i've just started to learn how to use my sewing machine, finally!)

WHAT ARE YOUR FAVOURITE DESIGN TOOLS?

Big, inexpensive sketchbooks or a stack of copy paper, 6B pencils, any smooth inky pen I can get my hands on, and Adobe Illustrator/Photoshop.

HOW WOULD YOU DESCRIBE YOUR DESIGN PROCESS? 

My design process usually begins with a concept or theme. I think about what I want to convey with my patterns and what look and feel I want to capture. Sometimes I create a moodboard if it's a big project. Then I just draw! I just draw motifs without judging, and just try to create as much as a I can within the theme. For example if i'm drawing Unicorns, I draw them in lots of different shapes and styles and then I start to draw things that could live with them in a pattern, like flowers or rainbows, etc. Once I feel like I've drawn all I can , I go through and pick the motifs I like the best and take pictures with my phone. Then I open the pictures on my ipad and trace with a sketch program so that they are vectorized. I then open them on my desktop where I can manipulate them in Illustrator or Photoshop depending on the effect I'm going for. Once I have the layout set, I start to play with color. I have an entire Pinterest board devoted to color palettes and I like to play around with options until I land on something I love.

WHAT ARE SOME OF YOUR FAVOURITE DESIGN PROJECTS TO DATE?

 I did a really fun job for a client who makes nutrition bars for pregnant women, I really enjoyed working on the patterns for that one! There are also a few one-off pattern's I've created that I really enjoy because I think they are fun. Lately i've been trying out a new style and I like a lot of that stuff as well even though its different from the way I normally work.

WHO ARE YOUR DREAM CLIENTS OR WHAT IS YOUR DREAM PROJECT?

I would love to design patterns that get used on products for Land of Nod!! I love their aesthetic and it would be so cool for my work to be available on such cute stuff. I would also love to do an entire home line for Target!

THERE HAS BEEN AN ART SUPPLY SANCTION IMPOSED AND DESIGNERS ARE ONLY ALLOWED TO POSSESS 3 ITEMS/TOOLS, WHAT DO YOU CHOOSE?

A pencil, a sketchbook and a smoothy, inky pen.

WHERE DO YOU FIND INSPIRATION?

I am very inspired by things that are unusual. I love a weird flower, or an interesting rock formation, or even a very alien looking insect! Nature is the first go-to for me but I also really enjoy looking at vintage packaging, illustrations and advertisements. 

WHO WOULD YOU SAY THE GREATEST DESIGNER IS?

That's a hard question! I recently discovered the work for Josef Frank and fell completely in love! Close second are not individual designers, but I am endlessly inspired by Marimekko and Liberty of London. 

WHEN I'M LONG GONE:

I hope people remember me for having a good sense of humor and being fun to be around! I strive to be a positive force in the world and hope that my work reflects that.

Where you can find me:

 www.courtneycapone.com

Instagram: @courtneyecapone

Designer spotlight: Black Lamb Studio

HELLO, PLEASE INTRODUCE YOURSELF:

My name is Isabel, I live in Miami with my husband Juan and my french bulldog Charlie (who is a big source of inspiration for me haha)

I started my company Black Lamb Studio a couple of years ago as a creative outlet for my full time job as a luggage designer. 

I have a bachelor's degree in Industrial Design, but I've always been in love with graphic design, typography and illustration as well. 

I started creating patterns for fun, because I loved it and was growing my portfolio. Soon after, I decided to contact companies that I admired and loved to introduce myself and offer my designs and got my first clients this way! 

WHAT DOES A TYPICAL DAY/WEEK LOOK LIKE FOR YOU?

I usually start my mornings slow and answer emails, make phone calls, etc. I start my design work after noon where I either paint and create new content or work on specific projects for companies I'm working with. I'm definitely a night owl and feel most productive late afternoon and nights. 

IF YOU COULD GIVE YOUR 10 YEARS YOUNGER SELF ONE KEY PIECE OF ADVICE OR AN INSIGHT, WHAT WOULD IT BE?

Don't take the "future" so seriously. Before college, I was always stressing out about making the best decision because it felt that whatever I studied would determine so much of my life. During college, I kept stressing because of the uncertainty of what my "future" and my career would look like. I graduated 7 years ago and now I understand more that life is always moving and changing, and you must be in tune with yourself, your dreams and your hopes to do what feels right and what makes you happy. 

WHEN YOU FEEL STUCK OR IN A DESIGN RUT, HOW DO YOU GET YOURSELF OUT OF IT AND BACK ON TRACK?

If I'm feeling uninspired, I love looking at my travel pictures. Traveling is my biggest passion and looking at my pictures always inspires me and motivates me.

WHAT ARE YOUR FAVOURITE DESIGN TOOLS?

At the moment I really enjoy gouache, Posca paint markers, and ink. Another tool that I use all the time and love is my Wacom tablet.

HOW WOULD YOU DESCRIBE YOUR DESIGN PROCESS? 

My process always starts as a sketch. Pencil and paper. After I'm happy with my direction, or at least have a good idea of what I want I start painting. My scanner is my best friend most of the time and finally I clean up the artwork and color correct in photoshop. I also scan my sketches and trace with my Wacom tablet on illustrator when the project calls to be vectorized. 

Some apps that I use all the time and love: Vsco to edit pictures, instagram and Planoly to organize my posts. I also use Pinterest for a ton of inspiration (mainly color palettes), dropbox to share projects with clients quickbooks self employed to keep up with my expenses and invoices. 

WHAT ARE SOME OF YOUR FAVOURITE DESIGN PROJECTS TO DATE?

So far my favorite project has been a collaboration with a french wrapping paper company called Impression Originale to design a wrapping paper for them. As a wrapping paper lover, this was obviously a dream!

Another collab that I really love is with a company called Greetabl. They do customizable gift boxes with tons of different patterns to choose from and I'm lucky enough to be part of their super talented designer portfolio.

WHO ARE YOUR DREAM CLIENTS OR WHAT IS YOUR DREAM PROJECT?

I would love to work with Land of Nod and design and children bedding/decor collection. I absolutely love them and have been following their work for years.

Another company that I'm in love with is Anthropologie. I absolutely love everything they do. Would love to work on ceramics or stationery with them - Actually anything they want! haha

Another one of my dreams is to write and illustrate and children's book. Probably featuring my dog :-)

THERE HAS BEEN AN ART SUPPLY SANCTION IMPOSED AND DESIGNERS ARE ONLY ALLOWED TO POSSESS 3 ITEMS/TOOLS, WHAT DO YOU CHOOSE?

Definitely paper, gouache and brushes.

WHERE DO YOU FIND INSPIRATION?

I'm always inspired by nature, daily ordinary life and traveling. 

WHO WOULD YOU SAY THE GREATEST DESIGNER IS?

Hard question!  There's a lot of designers and artists that I admire. As an industrial designer I must say I've always loved Charles and Ray Eames for their timeless design and Ettore Sottsass for his fun and colorful vision.

WHEN I'M LONG GONE:

I hope people remember me as loving, fun and creative. 

Where you can find me:

www.blacklambstudio.com

instragram.com/blacklambstudio

pinterest.com/blacklambstudio

Designer Spotlight: Emily Hamm

HELLO, PLEASE INTRODUCE YOURSELF:

Hi, everyone! My name is Emily Hamm, a graphic designer & pattern designer out of Oklahoma. I spent about 10 years at an in-house design studio, where I designed patterns, products & packaging. Although I have lots of experience as an in-house designer, I am new to this side of the pattern world. Thanks to the support of my husband, a little over a year ago I began Emily Hamm Design, a graphic & pattern design studio. Currently I’ve been freelancing design while developing my personal pattern design style, taking classes, and designing lots of patterns. My hope is to begin freelancing/selling/licensing my pattern work soon.

HAVE YOU ALWAYS WANTED TO BE SURFACE PATTERN DESIGNER/ILLUSTRATOR?

I have always wanted to be in a creative field of some sort. Being unaware that pattern design was a career path, I chose graphic design instead. I love graphic design and still use those skills daily. As long as I can remember I’ve always been drawn to patterns! Recently, going through some art I did in grade school I found drawings & paintings of guess what? Patterns! I guess I really was a pattern designer before anything else.

WHAT DOES A TYPICAL DAY/WEEK LOOK LIKE FOR YOU?

I work from my home, a cute little, hundred-year-old, farmhouse with a studio that’s just perfect for me. With a flexible schedule, I work 4-5 days a week, depending on my workload. Coffee in hand (I’m NOT a morning person), my day usually starts around 8:30, where I begin by checking my emails, social media and planning out the day. From there, I work on developing patterns or working on graphic design projects for clients.

IF YOU COULD GIVE YOUR 10 YEARS YOUNGER SELF ONE KEY PIECE OF ADVICE OR AN INSIGHT, WHAT WOULD IT BE?

When it comes to design… keep things in perspective and don’t put too much pressure on yourself.

As a good friend of mine always says, “We’re not saving lives here!”

WHEN YOU FEEL STUCK OR IN A DESIGN RUT, HOW DO YOU GET YOURSELF OUT OF IT AND BACK ON TRACK?

If I can switch gears and work on another project I will do that. But sometimes, when I am really struggling it helps to take a break, go on a walk or do some market research. It also helps to step back, and look at the big picture of my goals for my designs.

WHAT ARE YOUR FAVOURITE DESIGN TOOLS?

Being a graphic designer too, I am all about working within the design programs. Adobe Illustrator is my favorite program.

HOW WOULD YOU DESCRIBE YOUR DESIGN PROCESS? 

1st, I conceptualize: Research, look through books, write word lists that come to mind, & thumbnail/sketch.

2nd, I develop: I get on my computer, and start developing work from my sketches or straight from my head.

3rd, I refine: step away from it for a bit, come back and refine the designs, make major and minor changes until I am happy with the result.

As far as apps go, I like Adobe Capture: an app that quickly vectorizes photos.

WHAT ARE SOME OF YOUR FAVOURITE DESIGN PROJECTS TO DATE?

A few of my favorite projects have been working on Christmas paper goods & fabric for Hobby Lobby.

WHO ARE YOUR DREAM CLIENTS OR WHAT IS YOUR DREAM PROJECT?

I would love to see my pattern designs carried by brands like West Elm, Target or Cloud 9 fabrics. I dream of projects such as fabric lines, paper goods and home goods.

THERE HAS BEEN AN ART SUPPLY SANCTION IMPOSED AND DESIGNERS ARE ONLY ALLOWED TO POSSESS 3 ITEMS/TOOLS, WHAT DO YOU CHOOSE?

Graph Paper, Pantone Swatch book (color bridge), & my computer.

WHERE DO YOU FIND INSPIRATION?

All over really. Social media of course, design books, the beautiful variety of the flowers at the park, trendy packaging at a local boutique, or a vintage illustrated book at an antique store. I also gather inspiration from other creative fields such as furniture design, architecture, fashion or music.

WHO WOULD YOU SAY THE GREATEST DESIGNER IS?

Saul Bass.

WHEN I'M LONG GONE:

I hope people remember me as someone that inspired them to love others and live a full (and pattern filled) life.

Where you can find me:

emilyhammdesign.com

@emhammdesign on Instagram

Emily Hamm Design on Facebook

@emilyhammdesign on Twitter

Designer Spotlight: Bianca Pozzi

HELLO, PLEASE INTRODUCE YOURSELF:

Hi ! I’m Bianca, an Illustrator and Surface Designer from Brazil. I’ve graduated in fashion design and worked developing prints for fabrics at the fashion industry and since 2015 I started my freelance business. I’m represented by Cinnamon Joe Studio and I love what I do : )

HAVE YOU ALWAYS WANTED TO BE SURFACE PATTERN DESIGNER/ILLUSTRATOR?

Oh definitely no. I’ve graduated in journalism but it was never my thing. I’ve became a pastry chef and had my own shop for about 6 years. That’s when I realized I loved anything art related, and also loved to be able to work creatively. When I closed my shop I decided to continue pursuing a career in the creativity field so I studied Fashion design. That’s when I found out about illustration and surface design in my life and at that moment I knew that’s what I wanted to do, and never looked back.

WHAT DOES A TYPICAL DAY/WEEK LOOK LIKE FOR YOU?

I’m a morning person so I like to start working around 7 am and usually stops around 5pm. Work includes trend research, making lists of things I need to do, sketching, painting, digitizing and working in Photoshop. I take small breaks to walk my dog and eat :D Some days I have classical ballet class which I absolute love and help me stay out of the computer for a few hours.

IF YOU COULD GIVE YOUR 10 YEARS YOUNGER SELF ONE KEY PIECE OF ADVICE OR AN INSIGHT, WHAT WOULD IT BE?

Good things take time.

WHEN YOU FEEL STUCK OR IN A DESIGN RUT, HOW DO YOU GET YOURSELF OUT OF IT AND BACK ON TRACK?

I go through this in every few weeks. There’s this lovely cartoon by Matthew Innman where he says that creativity is like breathing – when you’re creating you’re exhaling, but you can’t exhale forever. We have to stop and breath in, and that’s exactly how I feel after a big project or a few weeks of creating in a row.  Now I understand it is just part of the process, and usually I spend an afternoon researching new trends, studying other artists, watching documentaries, walking outside, etc. I also like to make lists to get everything out of my head. This is equally important as the periods I’m working in the studio.

WHAT ARE YOUR FAVOURITE DESIGN TOOLS?

Gouache paints, hot pressed watercolor paper  and brushes.

HOW WOULD YOU DESCRIBE YOUR DESIGN PROCESS? 

I guess it’s pretty standart – research, sketch, paint, digitize and finish in Photoshop. This is my most natural workflow. I try Illustrator from time to time but it’s not intuitive for me as it is Photoshop. I like Procreate with Ipad pro too, but I’m slowly adding it to my workflow.

WHAT ARE SOME OF YOUR FAVOURITE DESIGN PROJECTS TO DATE?

I have a few collections coming up soon that I can’t show yet, but there was also scrapbooking collections, stationery and nursery bedding that I love to see the final products.

WHO ARE YOUR DREAM CLIENTS OR WHAT IS YOUR DREAM PROJECT?

I’d love to illustrate children’s books in a near future. 

THERE HAS BEEN AN ART SUPPLY SANCTION IMPOSED AND DESIGNERS ARE ONLY ALLOWED TO POSSESS 3 ITEMS/TOOLS, WHAT DO YOU CHOOSE?

Brush, paint and paper... I would miss the pencil to sketch first though !

WHERE DO YOU FIND INSPIRATION?

Art history, vintage things, movies, nature, books,  my childhood...

WHO WOULD YOU SAY THE GREATEST DESIGNER IS?

If I can pick only one person I’d choose an artist, Van Gogh  for his unique style, passion and ability to paint fellings.

WHEN I'M LONG GONE:

I hope people remember me for being dedicated and making people happy through my art.

Where you can find me:

www.biancapozzi.com.br

https://www.instagram.com/bianca_pozzi/

Designer Spotlight: Heather Rosas

HELLO, PLEASE INTRODUCE YOURSELF:

Hello! I'm Heather Rosas. I'm a surface pattern designer and illustrator. Most of my work is for the Children's and Baby Markets, but I'd like to start expanding into other markets as well. I started out in college as an Architecture Major, but after two years I became much more interested in Graphic Design. I ended up transferring to the Massachusetts College of Art in Boston majoring in Graphic Design. I always wanted to focus on the Children's Market, and I ended up getting a job as a designer at a children's novelty publisher called Intervisual Books. After that I moved on to Mattel and worked in the creative department for Barbie Consumer Products. I learned all about licensing there, so when I decided to license my own artwork, I had bit of a background. I've been doing this for about 6 years now. I live in Southern California with my husband, two children, three guinea pigs, one dog, and one fish. So, I'm never bored!

HAVE YOU ALWAYS WANTED TO BE SURFACE PATTERN DESIGNER/ILLUSTRATOR?

Actually, I had never heard of a pattern designer until I became one! We didn't have that major at the college I went to, so it never occurred to me. At BCP, I was on the team that would design the Barbie style guides that the licensees would use to design product with. We would work with trend experts, fashion designers, and illustrators and come up with collections that had icons, patterns, borders, illustrations and photographs of the doll. I really enjoyed that part of the job and it's pretty much what I do everyday now.

WHAT DOES A TYPICAL DAY/WEEK LOOK LIKE FOR YOU?

After I bring my kids to school and walk my dog, I have a quick breakfast and try to dive right in to my workday. I have a much shorter day than I'd like (usually 9 to 3), because of all my responsibilities at home. I have to get used of lots of interruptions. I also do a lot of waiting in my life.... waiting at ballet lessons, basketball practices, piano lessons.... so I always have a sketchbook and pens and pencils with me. When I get a few hours to work, I have to really focus to use the time wisely. I try to have one main goal everyday. It has to be very specific, not "work on art". More like: sketch 10 icons for new collection or research inspiration, reference, and color palette today. Sometimes after I get the kids to bed and if I have the energy I might do a little work at night, but honestly, most of the time I'm wiped out!

IF YOU COULD GIVE YOUR 10 YEARS YOUNGER SELF ONE KEY PIECE OF ADVICE OR AN INSIGHT, WHAT WOULD IT BE?

I would say, don't put so much pressure on yourself! Little by little, work on your goals, but remember to take care of yourself, too. This is a long term career and if you work a little everyday you will accomplish a lot after a few years.

WHEN YOU FEEL STUCK OR IN A DESIGN RUT, HOW DO YOU GET YOURSELF OUT OF IT AND BACK ON TRACK?

I would look at some of my favorite stores and artists and see what they are doing. Read some of my favorite blogs. Spend some time on Pinterest. Look at some vintage children's books. Try out a new art medium. Take an online class. Basically just play and not put pressure on myself to make something that's going to licensed right away! But to be honest, my problem more often is not having enough time to accomplish everything I want to try out. That is something I haven't solved yet!

WHAT ARE YOUR FAVOURITE DESIGN TOOLS?

I use Illustrator the most, but I love Photoshop too and have been taking some online classes to learn more. Right now I'm trying out cut paper, and that's really fun because it takes me away from the computer (but quite messy!). I also love painting with gouache and watercolor, but I'm still learning and experimenting. 

HOW WOULD YOU DESCRIBE YOUR DESIGN PROCESS? 

If I'm starting on a new collection, I start out with research. I'll make a Pinterest board for the collection and pin reference photographs, color palettes, inspirational art from history and present time. I'll try to see what's trending right now. Maybe different ideas on how to add texture. Even products that I might imagine the collection being used for. This gives me a place to start. Then I will spend a couple of days just on sketching. Sketching from reference, sketching from imagination, experimenting. Maybe sketching with cut paper or black ink or gouache. The next step is usually inking the best sketches, scanning them, and turning them to vectors in Illustrator with live trace. Then lots of time experimenting with color. Next I'll put some pattern repeats together and make some digital mock-ups with Photoshop. I've found that putting the extra time to put together a mock-up really pays off, rather than just showing a pattern. I usually just purchase the mock-ups from Creative Market or Design Cuts, because my time is so limited.

WHAT ARE SOME OF YOUR FAVOURITE DESIGN PROJECTS TO DATE?

I have a couple projects that stand out for me. I did a Holiday Collection with CR Gibson a few years ago. It was all produced with felt and hand-stitching. We still put the Christmas ornaments on our Christmas tree and hang up the Advent Calendar every year!

I was lucky enough to do a nursery decor collection. There was wall art, banks, nightlights, bibs, blankets, and picture frames. It was a woodland animal collection. My daughter still has the fox and owl bank on her shelf in her room.

I also did a greeting card with Design House Greetings. It was sold at Trader Joe's and I think between my Mom and my Aunt, every one of those cards in the Santa Barbara area Trader Joe's was bought by one of them! 

WHO ARE YOUR DREAM CLIENTS OR WHAT IS YOUR DREAM PROJECT?

I would LOVE to do a bedding collection with Land of Nod! 

THERE HAS BEEN AN ART SUPPLY SANCTION IMPOSED AND DESIGNERS ARE ONLY ALLOWED TO POSSESS 3 ITEMS/TOOLS, WHAT DO YOU CHOOSE?

Oh no! That would be terrible! I would say: pencil, sketchbook, Illustrator.

WHERE DO YOU FIND INSPIRATION?

Pinterest, Instagram, nature, vintage children's books, art history.

WHO WOULD YOU SAY THE GREATEST DESIGNER IS?

I love Charley Harper. So ahead of his time. His art looks current and modern and relevant and yet is 60 years old! Amazing!

WHEN I'M LONG GONE:

I hope people remember me as a great wife and Mommy. I love making art and I think it's important for everyone to have their own passion, but my husband and children always come first.

Where you can find me:

web: www.heatherrosas.com
instagram: @heatherrosasart
facebook: www.facebook.com/heatherrosasillustration
pinterest: https://www.pinterest.com/heatherrosasart/

Designer Spotlight: Rebecca Prinn

HELLO, PLEASE INTRODUCE YOURSELF:

Hi, I’m Rebecca Prinn, a greeting card and surface pattern designer living in West Yorkshire, UK.  I worked in house for 10 years, and took the leap of faith to freelance at the beginning of 2016.  I’m represented by Advocate Art, and have been lucky enough to work with clients including Design House Greetings, Papyrus, Hallmark, American Greetings, Paper Magic, and WHSmith.  I love unusual teas, macarons and cookbooks. 

HAVE YOU ALWAYS WANTED TO BE SURFACE PATTERN DESIGNER/ILLUSTRATOR?

Yes I think so, I remember being fascinated by the wallpaper my mum had chosen for my bedroom - little geometric cats, and thought that it would be an exciting job to be able to create patterns for a living!

WHAT DOES A TYPICAL DAY/WEEK LOOK LIKE FOR YOU?

Each week is different depending on how much client work I have on.  One week I might have the opportunity to build my portfolio, the next week I might have a few client projects to juggle, which can range from greetings cards, diaries, giftwrap, wall art or book illustration.   If it’s a big project, and time permits, I like to concentrate on that in the mornings, and do something more experimental in the afternoons.

IF YOU COULD GIVE YOUR 10 YEARS YOUNGER SELF ONE KEY PIECE OF ADVICE OR AN INSIGHT, WHAT WOULD IT BE?

Don’t be afraid of making mistakes.  My most popular work has come about through experimentation, where I’ve not been at all sure of whether it’s going anywhere, but I’ve persevered, and kept all my sketches and concepts and experimented in putting elements together in a different way. 

WHEN YOU FEEL STUCK OR IN A DESIGN RUT, HOW DO YOU GET YOURSELF OUT OF IT AND BACK ON TRACK?

I love Skillshare, if I have some down time, I pick a class, and try and implement some new techniques or approaches into my own work.  I often find this sparks off a whole new set of ideas.  If I can get myself into a “play” mode and quiet the self doubt, my doodles and experiments often spark off new ideas.  Once I have one idea for a card or wrap range, I can usually go with the theme to make a small collection.

WHAT ARE YOUR FAVOURITE DESIGN TOOLS?

I love my Mijello watercolours as the colours are so intense and smooth.  They were a bit of a treat, but most of my other tools and cheap and cheerful; a dip pen, Indian ink, and a stamp pad, but most of my tools are found objects.  I love mark making with my husband’s tools, although he isn’t always too happy when they’re returned covered in ink!

HOW WOULD YOU DESCRIBE YOUR DESIGN PROCESS? 

I love getting my hands dirty with different mediums, so often I’ll have an idea in mind for a new look, but I’m not always sure what subject matter that will involve.  So I’ll spend a couple of hours mark making, trying to be as loose as possible to create unpredictable results.  I then scan or photograph my originals, and manipulate on my mac, integrating the more abstract shapes and marks into more traditional subject matter for greeting cards, such as flowers, cakes, presents etc. 

I use both Photoshop and Illustrator; if I’m working texturally, I generally keep everything in Photoshop, as I don’t think you retain the same texture in Illustrator, even if you use Image Trace.  For more graphic works, I tend to use Illustrator.  I often use Illustrator for client work if it’s suitable, as it’s far easier to tweak colours, scale etc. 

WHAT ARE SOME OF YOUR FAVOURITE DESIGN PROJECTS TO DATE?

I loved working on this project for Noel Tatt, this experimental approach was something a bit different for me at the time, and it really gave me the confidence to keep going in this style

WHO ARE YOUR DREAM CLIENTS OR WHAT IS YOUR DREAM PROJECT?

I would love to design a fabric collection, I especially love all the designs that come from the Dashwood Studio.  It would also be pretty cool to see my patterns across a range of products in Paperchase.

THERE HAS BEEN AN ART SUPPLY SANCTION IMPOSED AND DESIGNERS ARE ONLY ALLOWED TO POSSESS 3 ITEMS/TOOLS, WHAT DO YOU CHOOSE?

Indian ink, Mijello watercolours, and my scanner.  I’d have to find some random objects to make marks with!

WHERE DO YOU FIND INSPIRATION?

At the moment, I’m really interested in textures, so will check out kids art departments, DIY departments or found objects on a walk for new ways of mark making.  I take my smartphone everywhere to capture industrial patterns, colour combinations, or an interesting flower shape I haven’t seen before.  Antique shops, vintage packaging and food packaging also really get my juices flowing.

WHO WOULD YOU SAY THE GREATEST DESIGNER IS?

Lucienne Day, her style still looks so fresh today.

Designer Spotlight: Jessica Hogarth

HELLO, PLEASE INTRODUCE YOURSELF:

Hey! I’m Jessica Hogarth from Whitby, a picturesque fishing town on the North Yorkshire coast of England. I spend my days working from my studio on the east side of the town, and my free time socialising with friends and playing hockey! My coastal upbringing has had a big influence on my work and I love being so close to the sea. 

HAVE YOU ALWAYS WANTED TO BE SURFACE PATTERN DESIGNER/ILLUSTRATOR?

Since I began my degree in Printed Textiles and Surface Pattern Design I have been very passionate about illustration and surface pattern, but I wasn’t focused on art during my upbringing despite taking a fine art A level. I was sporty and musical, and after studying one semester of classical music I left to reassess my options and I discovered the surface pattern course. Looking back on my A level work, it was always quite pattern led, but since I didn’t really plan on following an artistic career I had no idea just how many different types of creative courses were out there until I started looking for them! 

WHAT DOES A TYPICAL DAY/WEEK LOOK LIKE FOR YOU?

My weeks are really varied, depending on deadlines and how many emails I have coming in. At some point you can guarantee I will be packing orders, doing some accounting, utilising social media and responding to emails. The odd week does go by where I don’t even pick up a pen to draw, but that is happening less and less which is good! 

IF YOU COULD GIVE YOUR 10 YEARS YOUNGER SELF ONE KEY PIECE OF ADVICE OR AN INSIGHT, WHAT WOULD IT BE?

Homesickness subsides eventually! It took me quite a while to settle in to university life but by the end of third year I didn’t want to leave! I definitely feel like I made the most of my time studying, but I wish I had worried less at the beginning. 

WHEN YOU FEEL STUCK OR IN A DESIGN RUT, HOW DO YOU GET YOURSELF OUT OF IT AND BACK ON TRACK?

Taking a break is definitely necessary for me. I find it hard to work when surrounded by clutter, which is something I have only recently realised. I tidy up my work space when I am feeling in a rut, take a break from looking at my work and come back to it hopefully with a fresh pair of eyes later. 

WHAT ARE YOUR FAVOURITE DESIGN TOOLS?

Definitely paper and my 0.38 muji pens. Other than that, I sometimes use ink and brushes for creating little patterns, but the colouring of my artwork is done on Adobe Illustrator, so I definitely need a scanner, my computer and wacom tablet! 

HOW WOULD YOU DESCRIBE YOUR DESIGN PROCESS? 

My design process is fairly simple. All of my illustrations begin as black pen on paper before they are scanned in to the computer. I occasionally tidy them up in Photoshop, but all of the colouring is done in Illustrator. I also use this program to put illustrations in to repeat, or decide on the final layout for a piece of work. When I was at university I was a little more experimental, but this way of working has been successful for me, and it feels like the most natural way to create my art. Other than that my favourite app is Instagram. It’s addictive and I spend more time on there than I probably should! 

WHAT ARE SOME OF YOUR FAVOURITE DESIGN PROJECTS TO DATE?

I was thrilled to work with the RNLI in 2014, when I created multiple fish illustrations and patterns for use across a variety of textile and stationery products. 

A different but really fun project was designing the art for a salad bowl used in a giveaway by Florette. My face went on to the packaging of salad bags in shops across the UK, and winners won a contemporary bowl, with the illustrations on it done by me! 

Repeat pattern is my passion, so it’s a pleasure to be collaborating with UK based company Deva Designs. I have created every day and Christmas art for them since 2014. The designs are put on to gift wrap and bags and sold in independent outlets across the UK, as well as some high street stores including Waterstones and John Lewis. 

WHO ARE YOUR DREAM CLIENTS OR WHAT IS YOUR DREAM PROJECT?

 I worked with the Wall Street Journal a couple of years ago, and created an illustration for an article in their Mansion magazine. I would love to create more work for editorial. I’d also love to work with Anthropologie (who wouldn’t?!) and Fishs Eddy, to create some quirky illustrations for their homewares. 

THERE HAS BEEN AN ART SUPPLY SANCTION IMPOSED AND DESIGNERS ARE ONLY ALLOWED TO POSSESS 3 ITEMS/TOOLS, WHAT DO YOU CHOOSE?

Loads of paper, pen and ink.

WHERE DO YOU FIND INSPIRATION?

Here, there are everywhere! I love getting out and about, and think being out of the four walls of my studio is good for getting creative ideas going. When I am in work I like to use Pinterest to look at visually exciting work, which always makes me feel inspired to get creative myself and push my own ideas.

WHO WOULD YOU SAY THE GREATEST DESIGNER IS?

That is an impossible question to answer! I love everything that Anna Bond of Rifle Paper Co is about so I am going to say her if I must pick one, but really there are loads I could mention.

WHEN I'M LONG GONE:

I hope people remember me for being a happy and thoughtful person.