typography

Designer Spotlight: Angel Gerardo

HELLO, PLEASE INTRODUCE YOURSELF:

Hi! I’m Angel Gerardo from Phoenix, AZ.  I grew up in the forests of Alaska and northern Michigan. Although I do love our saguaros and sunshine, much of my heart remains with the sights and scents of the deep green wilderness.

When I’m not in my home studio, I like to explore the outdoors with my partner, daughter, son and dog. 

HAVE YOU ALWAYS WANTED TO BE SURFACE PATTERN DESIGNER/ILLUSTRATOR?

I guess so, I just didn’t know it was a real thing! I’ve always loved drawing and painting and making things “pretty” in my eyes. I went to college for Interior Design and fell in love with Photoshop. I had a few Interior Design friends, but I mostly hung out with the Illustration/Animation crowd. I probably should have figured out my path then. 

My son is the reason I finally found surface design. I became a stay at home mom when he was born, as he has special needs. I still needed a creative outlet and wanted to make a little money, thankfully Spoonflower opened their doors.

WHAT DOES A TYPICAL DAY/WEEK LOOK LIKE FOR YOU?

Oh goodness, I have a very flexible set schedule!

I have bullet point lists, which I check off and add to throughout the week. I like to be super organized in my planning, but more spontaneous with when I do each task. I try to balance my creative work with my business work so I still enjoy all of the process. Because of May show prep, my website and newsletter have been a bit neglected - so sometime’s there’s not room for everything. I’ve accepted I can’t do everything at once and just do my best. 

Once a week I join a Skype meeting with my agent and co-artists, it’s a great way to catch up.

My Honey is a self employed musician which takes some planning around our home life, as he’s at gigs 4-6 days a week. Luckily, his mornings are wide open and he’s able to see our son off to school while I jump right into my work day. 

I paint, I exercise, I use Photoshop and occasionally Illustrator, I spend time with my family, I dream of peace on earth, fresh fruit and clean air.

IF YOU COULD GIVE YOUR 10 YEARS YOUNGER SELF ONE KEY PIECE OF ADVICE OR AN INSIGHT, WHAT WOULD IT BE?

Invest in a stand up desk!

WHEN YOU FEEL STUCK OR IN A DESIGN RUT, HOW DO YOU GET YOURSELF OUT OF IT AND BACK ON TRACK?

Mother Nature is an unlimited well of inspiration and energy. I try to get out of the concrete city as often as possible (even if that means hiking up a preserve) to immerse myself in the freedom of the outdoors. I soak in all the senses, so if I’m ever really stuck and unable to get away, I can close my eyes and try to remember what I absorbed. 

That, or occasionally I’ll pace around the house trying not to think about what I’m working on while obsessively thinking about what I’m working on!

WHAT ARE YOUR FAVOURITE DESIGN TOOLS?

I’m in love with Holbein Artist’s gouache. Easily manipulated, it can be as transparent or opaque as I like. Other faves - watercolor pencils, a clean desk, Wacom tablet and Photoshop.

HOW WOULD YOU DESCRIBE YOUR DESIGN PROCESS? FAVOURITE APPS AND PROGRAMS

Not always, but most of the time - research, sketch, paint, scan, assemble. I used to add caffeine to the mix, but have recently given it up.

I limit my social media time, but I could fall in an Instagram spiral. Instagram is full of amazing things to see and completely my fave app.

WHAT ARE SOME OF YOUR FAVOURITE DESIGN PROJECTS TO DATE?

I’m endlessly surprised and pleased by what my Spoonflower customers create! Its great to see the same designs being used on an assortment of products.

I’m still very new to the licensing industry - May 2017 was my first Surtex. I have a few projects in the works via my agent, Brenda Manley, but nothing I can elaborate on yet.

WHO ARE YOUR DREAM CLIENTS OR WHAT IS YOUR DREAM PROJECT?

I’d love to collaborate with Hygge & West, Cost Plus World Market and of course, Anthropologie.

THERE HAS BEEN AN ART SUPPLY SANCTION IMPOSED AND DESIGNERS ARE ONLY ALLOWED TO POSSESS 3 ITEMS/TOOLS, WHAT DO YOU CHOOSE?

Gouache, cold press watercolor paper and a long handled #3 paintbrush.

WHERE DO YOU FIND INSPIRATION?

Again, Mother Nature. Have you ever lifted a piece of moss off of a forest floor and inspected what’s happening underneath? In that tiny space there’s a whole other world. I’ve been lucky enough in my life to travel to many natural places in the US; from glaciers in Alaska to alligator filled swamps in Georgia, to mud bubbling hot springs in Yellowstone and so much in between. I draw on that inner nature reservoir, whenever I’m feeling less grounded in Phoenix. It’s harder for me, but I do find inspiration here in the desert too. Thankfully we have city preserves where I can find coyotes, quail and so many cool cactuses.

WHO WOULD YOU SAY THE GREATEST DESIGNER IS?

Whew, that’s tough question. My answer could probably change every day about who the “greatest” is - so today I’ll choose Mary Blair and Hayao Miyazaki.

WHEN I'M LONG GONE:

I hope people remember me and my work with a warmth in their heart and a smile on their face.

Where you can find me:

angelgerardo.com

instagram.com/angelgerardo_

facebook.com/angelgerardoart

linkedin.com/in/angelgerardoart

twitter.com/angelger28

Designer Spotlight: Kelly Angelovic

HELLO, PLEASE INTRODUCE YOURSELF:

My name is Kelly Angelovic and I’m an illustrator and designer from Boulder, Colorado. Specializing in hand lettering, illustration, and surface pattern design, I also love to play with packaging, editorial design, and children’s picture books. I have my own line of soulful paper goods (Shop.KellyAngelovic.com) which includes greeting cards, notecards and thank you notes(all printed on 100% recycled paper). Represented by the amazing Jennifer Nelson, my client list includes Robert Kaufman, Papyrus, Design House Greetings, and Oopsy Daisy among others. 

HAVE YOU ALWAYS WANTED TO BE SURFACE PATTERN DESIGNER/ILLUSTRATOR?

Being an illustrator lights me up. It makes my soul sparkle. 

I have always been creative but I didn’t discover my path as an illustrator until my daughter was born. Hazel was a bundle of joy, but she absolutely turned my world upside down. Needing a creative outlet, I started drawing while she slept. In those short pockets of time, it was like a light switched on. It fed my soul and made me a better mom--and I haven’t looked back. 

WHAT DOES A TYPICAL DAY/WEEK LOOK LIKE FOR YOU?

I’m a mom to two high octane amazing little beings. My daughter is almost 6 and my son is 3. Each week is a dance between being fully present with my children and tending to my career. I couldn’t do what I do without the support of my husband and life is incredibly full. Some days are harder than others (and some are absolutely AMAZING). I wouldn’t have it any other way.

To answer your question, every week is different which I really enjoy. Some weeks are filled with commissions--I recently finished a series of illustrations for an LGBT wedding planner guide. This week, I’m working on several hand lettered images for a book of inspiring spiritual phrases. 

I also just received the latest shipment of new cards for my line which is so exciting! The size of my collection has almost doubled in size so I’m busy sending catalogs out and putting new orders together.

I’ve just recently returned from New York as well, where I attended Surtex for the first time. Getting ready was a push, but what fun we had! Meeting the whole Jennifer Nelson Artists' crew in person was incredibly inspiring, and it was so lovely to meet clients face-to-face as well. 

IF YOU COULD GIVE YOUR 10 YEARS YOUNGER SELF ONE KEY PIECE OF ADVICE OR AN INSIGHT, WHAT WOULD IT BE?

This path, this creative life, isn’t the easy way. It will take longer than you think and though the highs will make you feel like you can fly, the lows will be rough. Keep going. It will all be SO INCREDIBLY worth it. 

WHEN YOU FEEL STUCK OR IN A DESIGN RUT, HOW DO YOU GET YOURSELF OUT OF IT AND BACK ON TRACK?

When I’m in a rut, I try to shift gears. Taking a walk or moving my body works wonders. So does a change in my work environment. When I’m really stuck, I head out to a local coffee shop which almost always loosens things up. 

WHAT ARE YOUR FAVOURITE DESIGN TOOLS?

I’m a digital girl, so I couldn't do what I do without my laptop and the adobe creative suite. I also just invested in a cintiq and it has become my new favorite toy--though I did what I do for a long time with just a mouse.

HOW WOULD YOU DESCRIBE YOUR DESIGN PROCESS? FAVOURITE APPS AND PROGRAMS

Everything starts with pencil and paper. From there, I scan everything into illustrator, clean it up and add color. This is my favorite part of the process and often takes the longest. Once happy with my chosen palette, I add texture and depth, and fine tune everything in Photoshop. 

WHAT ARE SOME OF YOUR FAVOURITE DESIGN PROJECTS TO DATE?

Hands down, my favorite design project has been creating my own line of paper goods. I’ve always loved notecards and it’s been a long held dream of mine to have my own collection. I’m in 9 stores now and I hope that number only grows from here. 

Shop.KellyAngelovic.com

WHO ARE YOUR DREAM CLIENTS OR WHAT IS YOUR DREAM PROJECT?

I’d love to hand letter the cover of a magazine, illustrate a whimsical children’s book, and/or have my own set of dishes at Anthropologie. More than anything though, I just want to be able to keep doing what I love.

THERE HAS BEEN AN ART SUPPLY SANCTION IMPOSED AND DESIGNERS ARE ONLY ALLOWED TO POSSESS 3 ITEMS/TOOLS, WHAT DO YOU CHOOSE?

I would choose a pencil and my sketchbook. And I suppose my laptop--though that feels pretty uninspired. Scratch that. I think I’d actually rather have a paintbrush and two tubes of paint (you can always find something to paint on, right?). This way, I’d get my hands dirty and finally learn how to paint (for real) off screen.

WHERE DO YOU FIND INSPIRATION?

There is a lot of pain in our world, but there is also so much breathtaking beauty--I’m completely in awe of the natural world. I’m inspired by my children and their natural leanings toward joy and fun. By other creatives who bravely follow their hearts and put their work out into the world. Visually, I’m inspired by bold color. By vintage packaging and typography. I’m drawn to a bohemian aesthetic and unexpected floral arrangements. Plus, I adore whimsy and real-life magic. 

When I'm long gone, I hope people remember me as someone who:

left the world better than I found it, and as someone who encouraged others to follow the whispers of their hearts.

Where you can find me:

KellyAngelovic.com

Jennifer-nelson-artists.com/kelly-angelovic

Shop.KellyAngelovic.com

IG: www.instagram.com/kellyangelovic

Facebook: www.facebook.com/KellyAngelovicIllustration/

FolioFocus Week 5 Roundup!

What a wonderful week of lovely words! Really great designs :)

Here are a few from Instagram, Facebook and our Gallery can be found here: flickr.com/groups/foliofocusaw16/

FolioFocus Week 2 Roundup!

What a wonderful week of sweet greetings and what beautiful designs!

Here are a few from Instagram and our Gallery can be found here: flickr.com/groups/foliofocusaw16/

Here's looking forward to another pattern filled week :)