Greetings Cards

FolioFocus Sweet Greetings Showcase

kristy decastro

kristy decastro

Following a fab week of creating patterns and illustrations for the greeting cards industry, it's a pleasure to share a showcase of the wonderful art created by FolioFocus classmates for our Sweet Greetings themed brief. Once again we have a couple of designers giving a little behind the scenes look at how they came to their final pieces - Enjoy! 

Sara Aguiar

This week Sara gives us a little insight into her process and how she tackled the brief for our Sweet Greeting Week:


"First I sketched a lot of anemones in Procreate, then I took them into illustrator and vectorized them. 

I made a repeating pattern using the pattern tool. I also created an illustration for the card. Then I took everything to photoshop and made the mockups card and journals.. I have to say I loved doing this assignment! Thanks Natalie".


Daniela Glassop

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Classmate Daniela has a background where fabric and sewing has always been important in her life so when there was a mention of looking at embroidery (from this week's trend info), she revisited her Sewing and Embroidery board on Pinterest:

"I was inspired by some photos of flowers that I have taken over time and some greeting cards that I had photographed while looking at what there is already available. I make fibre art too and find that my sewing background is often a source of inspiration.

I always prefer to rough out ideas in a layout pad as the paper is cheap and light and I don't feel precious when making all sorts of notes and thumbnail sketches while working out my designs. I always work with pencil on paper too while thinking and designing, before I have to put a more complex work together.

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When I had worked out what I needed, I started to sketch out some flower forms and work out some colour choices. I will sometimes throw in more elements than I need but I also will sometimes a flower or element that I had not used in a previous design as necessary. When I had a selection, I painted my design elements with gouache. In this case I also drew and painted the hand lettering and made a coloured background which I did not use as it as there would not have been enough contrast between the type and the lettering.

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Once I have finished painting, I will scan my painted illustrations and work with them in Photoshop so that I can easily combine the different elements to get the look I am after. I always prefer to have modelling in my work, so Photoshop is always my preference. I printed off some proofs to check scale and readability as judging these things on a computer screen is not accurate enough"

Heather Powers

Next up sharing her process, we have Heather Powers:

"I started the week creating a few birthday cards but decided to stick closer with the brief and focused on the Mother’s Day theme.

Whenever I start a design I first ask myself what would I buy for myself or as a gift. I looked through some baby animals on Pinterest and when I saw an adorable fox I knew that would be my inspiration for my design. I tied in some of my favorite local wildflowers, adding them to the field surrounding my protective momma and cub.

After my card was finished I moved on to creating coordinating patterns. I pulled the wildflowers from my card, repeating them in an overall pattern by flipping and rotating elements. I decided I needed one more pattern and went with the chicory flower to tie in with my other two designs.

Since I started using my iPad Pro and Procreate this year, I work through the sketching phase right in my drawing. I added a video to share a peek into my process. I also worked up my designs in a few gift related mockups".

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More Wonderful Art for Sweet Greetings